NATO StratCOM COE event - Public and Private Storytelling: The Future of Strategic Communications 2017 | Zane Čulkstēna | “Focus on people”

While governments continue to favour vertical hierarchies, the private sector has recognized the importance of prioritizing employee engagement and empowerment as brand advocates. In her presentation, Zane shared insights regarding this trend and provided tips and tricks on attracting and retaining employees even in the midst of a demographic crisis. The presentation also included information on the Employee Net Promoter Score (NPS) of various Latvian companies, revealing the harsh reality of the job market in Latvia. To learn more about these topics, check out Zane's presentation!